You have a unique mission in life that includes delivering your content, product or service to those who need it. Now, you can learn marketing tips from Joran Oppelt – a media and marketing professional with over 20 years of experience in publishing, advertising, creative direction, social media, and community management. During this four-part course, you will learn how to find the right audience and turn them into clients.
You will:
- Create content calendars
- Develop marketing and advertising plans
- Gain an understanding of basic design and advertising principles
- Learn the best practices of social media platforms
- Create messaging and content that gets results
Here's what we'll cover in the first video:
- 1,000 True Fans
- Your signature and your voice
- Brand evolution
- Making meaning
- Telling your story
- Developing a pitch
- Competition vs. collaboration
Here's what we'll cover in the second video:
- Brand engagement
- Brand management
- Color
- Spiritual branding
- What is a logo?
- Case study: DIY
- Case study: Redesign
- Case study: Building a brand
- Subliminal branding
- Branding checklist (working with designers)
- Mindset
- Suggested reading
COMING SOON:
- Unit 2: Marketing and Advertising
- Unit 3: Blogging and Content Creation
- Unit 4: Social Media
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2 Videos
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0 Quizzes
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0 Worksheets
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1 File
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Branding, Identity and Design (Part 1)
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Branding, Identity and Design (Part 2)